The V&A is the world's leading museum of art and design, housing a permanent collection of over 2.3 million objects that span over 5,000 years of human creativity. It is a surprisingly lively place to walk around. A place where people of all ages engage with what's on display; dressing up, sketching and discussing.
The brief was to come up with a new and fresh idea for the V&A to use across multiple advertising campaigns.
To communicate with a cross-section of ages. To be interesting. To be provocative. To be impactful and arresting.
Victoria and Albert Museum Campaign
VENTURE INTO CULTURE at the V&A. Immersing yourself in cultural
creativity spanning thousands of years is not purely a visual experience, but an action packed adventure. That is why this campaign focuses on exciting
activities you can partake in, when you venture into culture at the V&A.